Stay Informed on Corporate Sustainability

Author: Hodinkee

Swiss luxury watch brand Norqain has partnered with the National Hockey League to become its official sportswatch across the United States, Canada, and Europe. The multi-year sponsorship integrates branding at events, retail, and broadcast platforms.

Author: Sports Mint Media

UK-based sleep technology company Simba has partnered with TNT Sports as the official FA Cup channel partner. The sponsorship integrates the brand across linear, streaming, and social platforms, highlighting opportunities in sports broadcasting and fan engagement.

Author: Newry.ie

MOTIS Ireland, a Newry-based international shipping company, has become the new sponsor for Newry Olympic Hockey Club’s ladies’ teams. The partnership includes kit supply and community engagement across Ireland and wider European markets.

Author: European Sponsorship Association

Aviva Ireland extends its stadium sponsorship and partnerships with the IRFU and FAI until 2030, reinforcing its position in the Irish sports sponsorship market. The deal spans football, rugby, and grassroots development initiatives.

Author: Archie Villaflores

The sponsorship sector shows a marked shift toward decisions anchored in disciplined investment and clearer brand purpose. Organisations are reassessing how partnerships can reinforce trust, visibility and long-term positioning within competitive markets. In a well-deserved recognition from only last week, Mediahuis Wins Sponsorship of the Year at the Irish Sponsorship Awards 2025 highlights a media group using sponsorship to deepen audience connections while supporting its wider commercial ambitions. The recognition indicates how publishers lean on well-structured partnerships to strengthen relevance in a shifting media environment. Aviva Ireland extends stadium sponsorship and national sports partnerships shows how financial services firms continue to prioritise long-term rights. The sustained backing of major sporting assets reflects a belief that consistency, scale and national resonance can support customer engagement. Norqain partners with NHL to elevate brand through international sports sponsorship presents an example of a mid-sized Swiss watchmaker using global sport to strengthen recognition. The decision points to an increasing appetite among brands for cross-border partnerships that combine visibility with lifestyle appeal. These stories show a sector defined by clearer objectives and more targeted investment. Each article illustrates how organisations recalibrate sponsorship portfolios to reinforce resilience and prepare for the opportunities ahead.

Author: Jed Nykolle Harme

The Irish Sponsorship Awards 2025 proudly welcomes Jonathan Barker, Chief Executive of Volleyball Ireland, to this year’s distinguished judging panel.

Author: ESPN Press Room

Engine, a U.S.-based business and group travel platform, has been named the presenting sponsor of the 2025 Myrtle Beach Bowl. The partnership reinforces the platform’s focus on sports sponsorship and corporate travel solutions in the U.S. market.

Author: Newstrail.com

The global sports sponsorship market is projected to reach US$ 8.73 billion (€7.5bn) by 2032, growing at a 7.1% CAGR. Europe leads the sector, while digital activations and AR technology are transforming sponsorship strategies worldwide.

Author: Insider Media

Options Technology has signed a sponsorship agreement with Kate O’Connor, Irish heptathlon and indoor pentathlon record holder. The deal also includes an internship, linking sport, talent development, and corporate sponsorship initiatives.

Author: Ireland Live

Derry GAA has secured a renewed sponsorship deal with Errigal Group, a leading European façade and fit-out solutions provider. The partnership supports local football and hurling teams and reinforces the company’s engagement in community sport.