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Siobhan Casey brought brand-building expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Siobhan Casey, Senior Brand Manager at Bulmers, joined the judging panel at the Irish Sponsorship Awards 2025, bringing a decade of marketing experience across Ireland, the UK, and Australia with recognised expertise in culturally resonant brand building and consumer campaign excellence. With experience building standout consumer campaigns across diverse markets and categories, Siobhan's expertise in cultural brand positioning and measurable marketing impact informed the judging panel's evaluation of sponsorship innovation and authentic audience connection.
Blazing a New Trail: How PwC’s Global Sports Survey Puts Sponsorship at the Heart of Irish Sport’s Commercial Future
PwC’s ninth Global Sports Survey forecasts 7.4% annual growth and confirms sponsorship as sport’s second biggest revenue driver. For Irish brands, the directive is clear.
Annandale secures Kilmarnock shirt sponsorship partnership
Annandale Home Improvements has signed a two-year shirt sponsorship agreement with Kilmarnock FC. The partnership expands an existing commercial relationship and adds new branding rights alongside stadium improvement projects.
Jaecoo signs Premiership Women's Rugby title sponsorship agreement
Premiership Women's Rugby has secured Jaecoo as its first paying title sponsor under a three-year agreement. The partnership introduces long-term commercial investment and establishes a new naming rights arrangement for the competition.
Zed Black expands brand reach through Ireland cricket sponsorship
Indian incense and fragrance brand Zed Black Agarbatti has joined the India-Ireland T20I Series 2026 as a Silver Sponsor. The agreement supports the company's international brand visibility strategy through a high-profile sporting platform.
Sisk backs Netball Ireland women through new sponsorship agreement
Sisk has become the official sponsor of Netball Ireland's women's national team ahead of two international competitions. The partnership provides financial backing to support athlete development and reflects continued investment in women's sport.
PwC extends All-Stars partnership for three more years
PwC Ireland has renewed its title partnership with the GAA/GPA and Camogie Association All-Stars for a further three years. The agreement extends a long-term collaboration and continues support for athlete recognition across Gaelic games.
Samuel Javid brought cultural expertise to judging panel at Irish Sponsorship Awards 2025
Samuel Javid, Director of Development & Marketing at Dublin International Film Festival, joined last year's judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of commercial and cultural partnership experience across Ireland and Europe. With a track record of orchestrating high-impact cultural partnerships at DIFF and across UK festivals, Sam's expertise in experiential activation, media integration, and authentic brand-festival synergy informed the judging panel's evaluation of sponsorship excellence and strategic alignment.
Beyond the Live Broadcast: What Ipsos’ World Cup Viewership Data Means for Irish Sponsorship Activation
Ipsos finds World Cup live viewership collapses to 22% for early morning fixtures. For Irish sponsors, the digital activation imperative has never been clearer.
Guardtech pledges shirt sponsorship for charity football match in Market Harborough
Suffolk-based cleanroom construction specialists Guardtech have pledged £1,000 to sponsor a charity football match in Market Harborough supporting two children's and community charities. The sponsorship forms part of the company's ongoing Charity Champions initiative.
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