Jana Solovjova brought digital transformation expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Jana Solovjova, Marketing Manager at Gowan Auto, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 17 years of award-winning marketing experience across tourism, FMCG, retail, professional services, and automotive sectors with recognised digital innovation expertise. With experience leading national marketing strategies across premium automotive brands and building digital campaign capabilities across international organisations, Jana's expertise in brand strategy, digital transformation, and campaign execution informed the judging panel's evaluation of sponsorship innovation and measurable marketing impact.
SumUp becomes Newcastle United's training kit partner
Newcastle United has named fintech company SumUp as its new Official Training Kit Partner in a three-year deal reportedly worth £15 million. SumUp also becomes presenting partner of the club's business networking group.
From Gambling to Guinness: The Premier League's Commercial Overhaul and Its Lessons for Irish Brands
SportsPro maps the Premier League’s £6.8bn revenue, streaming pilot and sponsor overhaul. For Irish C-suites, the Guinness case shows exactly what a global platform can do.
IG joins Sky Sports Premier League sponsorship portfolio
IG has signed a new three-year deal with Sky Media as an official co-sponsor of Sky Sports Premier League coverage. The UK trading platform joins Guinness, Coca-Cola and bet365 in the sponsorship portfolio.
McKeever Hotels becomes sponsor of Just Connect series
Women in Business NI has named McKeever Hotels as the first-ever year-long sponsor of its Just Connect networking series. The Antrim-based hotel group backs monthly events for businesswomen across Northern Ireland.
Teeling Whiskey extends College Football Classic partnership
Teeling Whiskey has extended its partnership with the Aer Lingus College Football Classic through 2028. The Dublin distillery is using this year's game to launch its first canned cocktail.
Addleshaw Goddard becomes title sponsor of Dublin Gallery Weekend
Addleshaw Goddard has become title sponsor of Dublin Gallery Weekend under a new three-year partnership with CAGA. The UK-headquartered law firm's Irish arm backs the four-day contemporary art event in Dublin this November.
Eavan Mulligan brought authentic storytelling expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Eavan Mulligan, founder of Nudge marketing and content agency, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 20 years of commercial marketing experience with deep expertise in sport, sponsorship, and authentic brand storytelling through video and content creation. With experience building compelling brand narratives across diverse industries and co-producing award-winning documentarie capturing authentic cultural moments, Eavan's expertise in authentic storytelling and content authenticity informed the judging panel's evaluation of sponsorship narrative power and genuine audience connection.
After the Gambling Era: What the BBC’s Premier League Shirt Sponsor Analysis Means for Irish Sport
BBC Sport analysis maps the Premier League’s post-gambling shirt sponsor landscape. Finance and tech are in; Irish rights holders must act before the window closes.
Circle Cloud becomes new sponsor of Thornaby FC
Circle Cloud has become a new sponsor of Thornaby FC, strengthening the Teesside firm's ties to the local community. The Stockton-based IT firm backs the Northern League club throughout the new season.
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